LEA - Corporate Stakeholder & Communications

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Company: Echo Lodge
Product: Accommodation, conference facilities and meals (a

The lodge provides accommodation, conference facilities and meals (a la carte and buffet) for tourists. It is situated in Kang and... [more...]

Corporate Stakeholder & Communications

The Corporate Stakeholder & Communications (CSC) division responsible for creating a conducive Small Micro Medium Enterprise environment through facilitating changes in regulations and standards, domestic and international linkages, identifying new business opportunities, facilitating market access and promoting general entrepreneurship culture and SMME awareness. CSC has two departments, Market Access and Business Development and Communications. The two units achieve the following objectives:

Market Access

To identify potential and realmarkets for entrepreneurs
To facilitate the creation of linkages amongst SMMEs and between SMMEs and large businesses
To assess the enterprise's market preparedness levels

Business Development and Communications

To ensure that LEA packages itself in the image that best influences the stakeholders' perceptions
To tailor make and package information for the consumption of various stakeholders
To disseminate information to all stakeholders
To develop products for entrepreneurial culture inculcation
To develop products for enterprise development in line with the niche strategy
To effectively manage stakeholder relationships

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